Branding for PINNACA: a paint production company based in Ve...

Branding for PINNACA: a paint production company based in Venezuela. I was commissioned to work on the project. The project focused on giving the brand a refreshed logo and visual identity, one that reflects over five decades of experience across architectural, industrial, and wood coating solutions, while preparing the brand for a more global stage.

In a market saturated with color, the decision to embrace black and white was a deeply strategic and psychologically astute decision. Rather than competing with the product itself, the identity acts as a neutral foundation allowing PINNACA’s finishes, textures, and applications to speak for themselves.

Full project is on my Behance: https://www.behance.net/gallery/242476825/PINNACA-Brand-Identity