Most branding doesn’t fail because of bad visuals. It fails ...
Samson Akintunde
Most branding doesn’t fail because of bad visuals. It fails because the right decisions weren’t made early.
KORA coffee started during a creative block, without a rigid plan. I stripped the process back to fundamentals; type, form, and meaning, and refined everything down to four letters: K O R A. The “O” was intentionally shaped into a coffee icon so the brand could communicate instantly.
The logo came together quickly. Building a visual identity that could scale across real-world touchpoints took time, focus, and restraint, especially when translating African-inspired culture into a functional system.
KORA is a reminder that good branding isn’t about trends or speed. It’s about clarity, intention, and decisions that last.
If you’re building a brand and want identity design that goes beyond aesthetics, let’s talk.
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Posted Jan 13, 2026
Most branding doesn’t fail because of bad visuals. It fails because the right decisions weren’t made early. KORA coffee started during a creative block, wit...
