I led the product’s experience from the ground up, defining how information should flow, how tracking should behave, and how users should navigate between live data, trip history, alerts, and controls. My responsibilities included crafting the information architecture, designing map interactions, building wireframes for all core flows, establishing the visual system, and shaping the final high-fidelity interface. The work focused on reducing friction, elevating clarity, and building a foundation that could scale with the company.