Hexclad Website Redesign

HexClad makes high-performance hybrid pans that are used by top chefs (including Gordon Ramsay), but their site didn’t reflect that same level of premium feel. This redesign concept rethinks the homepage as a bold, high-end culinary brand.

The new direction is clean, confident, and image-forward, putting the product’s design and performance at the center. I imagined a chef browsing this site between orders, quick load, sharp layout, minimal fuss. Performance, just like the pan itself.