Hexclad Website Redesign
Anders Bragee
Like this project
Posted Jul 29, 2025
Sharp layout and bold visuals reflect the premium quality of the product and appeal to pro chefs and home cooks alike.
Likes
0
Views
22
HexClad makes high-performance hybrid pans that are used by top chefs (including Gordon Ramsay), but their site didn’t reflect that same level of premium feel. This redesign concept rethinks the homepage as a bold, high-end culinary brand.
The new direction is clean, confident, and image-forward, putting the product’s design and performance at the center. I imagined a chef browsing this site between orders, quick load, sharp layout, minimal fuss. Performance, just like the pan itself.