Featurely PRD Redesign

Featurely is an AI platform that creates synthetic users and personas to help teams test their websites and digital products automatically. I worked with the founders to rethink how Featurely communicates insights, transforming the AI’s raw outputs into a polished, enterprise-grade Product Research Document (PRD) that feels more like something from McKinsey or Airbnb than a typical AI report.

The goal was to make the PRD so clear and visually engaging that people would want to share it with colleagues. I redesigned the structure, layout, and flow of the report, introducing a dynamic horizontal format for the web app, and a beautifully formatted export version for PDF and Notion.

In parallel, I helped refine the main onboarding experience inside the product, simplifying complex steps and creating a more human, intuitive interaction flow that guides users through testing without confusion. Together, these updates made Featurely feel smarter, warmer, and far more professional, a tool that both startups and enterprise teams can confidently use to generate actionable insights at scale.