Flexport is a logistics and supply chain platform that deals with massive complexity behind the scenes, but that complexity shouldn’t spill into the UI.
This redesign brings clarity to chaos. I focused on creating a hero that communicates trust, scale, and control, using strong visual hierarchy and structured content blocks.
It feels global, tech-forward, and operationally sound, the kind of design that makes someone feel like everything is under control from factory to final delivery.
For a product that tracks millions of moving parts, the UI needs to feel like one seamless system. That’s exactly what I aimed for here.
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Posted May 14, 2025
Reworked the hero for this logistics and supply chain platform, focused on clarity, precision, and giving users a sense of control over global movement.