Boom Supersonic is building commercial planes that break the sound barrier, which is insane. But their hero section didn’t quite have the edge or elegance that idea deserves.
I imagined a redesign that feels fast, clean, and ambitious. The messaging was reframed to highlight the emotional core of flying faster: “Bringing the world closer.”
This wasn’t about overdesigning. It was about creating the kind of visual confidence you’d expect from a company that’s literally reshaping the future of travel.
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Posted May 14, 2025
Supersonic planes deserve supersonic design, I reimagined the hero for Boom for a company that is reshaping how the world travels.