Boosting Social Media Engagement with Creative Content by Maxime BelletBoosting Social Media Engagement with Creative Content by Maxime Bellet

Boosting Social Media Engagement with Creative Content

Maxime Bellet

Completed work

Digital Marketer

SEO Specialist

Social Media Marketer

Google Ads

Metricool

SEMrush

Marketing

Case Study: PopKite.com – Google Ads & Meta Ads Growth

I led the strategic digital marketing efforts for Popkite.com, a water sports e-commerce store, with the goal of boosting sales and improving customer retention.

What I did:

Implemented tailored SEO strategies

Optimized PPC campaigns (Google Ads & Meta Ads)

Enhanced user experience for higher engagement

Focused on increasing repeat customer orders

Results (12 months):

Total sales: €395,599.08

Year-over-year increase: +57%

Thousands of orders fulfilled

Significant boost in returning customer engagement

This project proved the effectiveness of combining SEO, PPC optimization, and UX improvements to not only drive immediate sales but also to build sustainable growth for the brand.

Key takeaway: A tailored mix of SEO, Google Ads, and Meta Ads can deliver both strong short-term revenue and long-term customer loyalty.

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Completed work

Posted Aug 27, 2025

Created compelling multi-platform content that increased engagement rates by 75%, expanded audience reach, and strengthened overall brand awareness.

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Timeline

Mar 1, 2024 - Jul 31, 2025