Boosting Social Media Engagement with Creative Content

I led the strategic digital marketing efforts for Popkite.com, a water sports e-commerce store, with the goal of boosting sales and improving customer retention.

Implemented tailored SEO strategies

Optimized PPC campaigns (Google Ads & Meta Ads)

Enhanced user experience for higher engagement

Focused on increasing repeat customer orders

Total sales: €395,599.08

Year-over-year increase: +57%

Thousands of orders fulfilled

Significant boost in returning customer engagement

This project proved the effectiveness of combining SEO, PPC optimization, and UX improvements to not only drive immediate sales but also to build sustainable growth for the brand.

Key takeaway: A tailored mix of SEO, Google Ads, and Meta Ads can deliver both strong short-term revenue and long-term customer loyalty.