Maximizing ROI through PPC Campaigns
Maxime Bellet
Case Study: MagicAfro.fr – E-Commerce Growth with Google Ads & SEO
I led a strategic digital marketing effort for MagicAfro.fr, a beauty and haircare e-commerce brand, with the goal of scaling sales and strengthening customer retention.
What I did:
Designed and optimized Google Ads campaigns
Applied advanced SEO techniques (on-page + content optimization)
Implemented tailored audience strategies to capture new buyers
Retained existing customers with data-driven adjustments
Results (12 months):
Gross sales: €1,575,194.50
Growth: +60% year-over-year
Increase in returning customers
Stronger market presence in its niche
This project proved how combining Google Ads and SEO can drive both rapid customer acquisition and long-term retention for sustainable e-commerce growth.
Key takeaway: Analytics-driven campaigns + SEO optimizations = measurable and scalable results.
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Posted Aug 27, 2025
Implemented strategic optimizations for Google Ads campaigns resulting in a 35% increase in conversion rates and a 20% decrease in cost-per-click.
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Timeline
Feb 1, 2024 - Jun 20, 2024
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