Building Brand Awareness with Inbound Marketing

I led a comprehensive digital marketing transformation for BulldogNutrition.com, leveraging Google Ads, Meta Ads, and YouTube Ads to scale revenue and customer acquisition.

Built and managed high-budget PPC campaigns across Google, Meta, and YouTube

Optimized bidding, targeting, and creatives for maximum ROI

Implemented robust tracking for sales attribution

Scaled campaigns strategically to expand market presence

Gross sales: CA$9,006,076.25

Orders fulfilled: 12,809

Revenue attributed to marketing campaigns: CA$1,680,040.11

Significant market share expansion and sustained growth

This project demonstrates how multi-channel advertising can drive exponential growth in e-commerce, combining precision targeting with data-driven scaling.

Key takeaway: With the right cross-platform strategy, paid advertising can deliver both immediate sales and long-term brand growth.