Eve Period Tracker App UX Redesign for Menstrual Cup Adoption

This project revisits a prior research study on the barriers to menstrual cup adoption among middle to upper middle class Filipinos who menstruate. Despite financial access and growing awareness, adoption remains low. Research revealed that the barrier is not access, but emotional readiness, misinformation, and discomfort around bodily exploration. Eve reimagines a period tracker as a confidence-building digital product that supports users as they move from curiosity to informed agency.

People who menstruate in the Philippines lack accessible, trustworthy, and emotionally safe guidance that helps them move from curiosity to confidence in using menstrual cups.

Adoption is less about product availability and more about:

Fear of insertion and pain

Cultural taboos around virginity and bodily exploration

Hygiene misconceptions and health concerns

Product choices inherited from mothers

Shallow awareness but limited practical understanding

This revealed an opportunity to design a product that balances tracking, learning, and community support.

Middle to upper middle class Filipinos who menstruate

Monthly income: PHP 70,000–250,000

Segmented into:

Online survey (quantitative patterns + usage behavior)

2 focus group discussions segmented by adoption status

Adoption happens when fear is replaced with knowledge, peer reassurance, and increased body awareness.

Marie is environmentally conscious but hesitant. She values hygiene and safety and has only used sanitary napkins introduced by her mother. She is curious about menstrual cups but fears pain, doing something “wrong,” and confronting cultural taboos around insertion.

Trustworthy, reassuring guidance that allows her to explore at her own pace without judgment.

Eve is a period tracking app designed not just to log cycles, but to build body literacy and emotional confidence over time. Cycle tracking becomes the entry point. Education and peer support become the bridge toward readiness.

A clear, mobile-first calendar allows users to log symptoms, moods, and cycle phases. Visual indicators reduce reliance on dense medical language and support quick scanning.

Eve includes an article library with accessible, well-structured content about menstrual health, hormonal changes, and common concerns. Content is categorized to help users navigate by topic rather than medical terminology.

To address hesitancy around asking sensitive questions, Eve introduces an anonymous discussion space. Users can post, respond, and browse topics without revealing personal identity, prioritizing psychological safety.

In refining this project, I focused on:

Simplifying navigation between tracking, learning, and community

Establishing consistent visual hierarchy across content types

Designing with emotional sensitivity and clarity

Reducing stigma through tone and illustration

The interface uses soft visual cues and approachable language to create a supportive, non-clinical environment.

Revisiting Eve allowed me to apply stronger UX thinking to an earlier concept, clarifying structure, strengthening feature relationships, and grounding design decisions in user needs identified through research.

This project reflects my interest in designing digital health tools that combine functionality, education, and community in a human-centered way.