Pueblo Madera is a high-end handmade furniture store in Chile that embarked on a transformative SM Strategy journey with us. Our mission was to pinpoint the ideal niche and content platforms that would elevate this unique brand. 🪚 Our journey began with in-depth research, exploring trends in the Home Decor and furniture realm across prominent platforms like IG and FB. Armed with valuable insights, we creatively crafted and delivered content that resonated with their target audience. 💎

Our challenge for Pueblo Madera was not just to discover a suitable digital strategy to obtain organic results, but to reach an approach that could authentically engage its audience.

In a world of digital noise, we set as a goal to ensure that every interaction felt both relevant and organic, creating a genuine connection with those who appreciate the artistry of handmade furniture. Our strategies were designed to harmonize with the brand's ethos, transforming challenges into opportunities for meaningful engagement. 🌱

We established a special analysis of the latest SM trends, identifying content niches that aligned with the brand's category. This research was vital because of the relevant insights that led us to tailor the tone for each social media platform, paying close attention to the digital audience and relevant details.

Additionally, we devised a content plan while ensuring that post frequency aligned with our strategy and editorial guidelines. 🚀

This amazing strategic journey materialized in a thoughtfully crafted content calendar proposal, presenting an elegant and captivating visual identity that effectively conveys its purpose. Followed by the introduction of a comprehensive KPI proposal, designed to track and measure the progress of the innovative strategy. 🎇

By implementing our approach with Pueblo Madera, we achieved a remarkable boost in its online presence, propelling it to new heights in Social Media, while fostering genuine connections and establishing a prominent position in the Chilean furniture industry.

This is a reflection of our commitment to delivering valuable insights and customized strategies to achieve each brand's goals. 🌍