Benefit Cosmetics is a world-renowned brand that has made its mark in the cosmetics industry carving out a niche for itself with iconic products that have become staples in makeup bags around the globe. 🌎 We had the privilege of collaborating with Grupo Alicia Agency for Benefit Cosmetics' Chilean Debut in 2020. This incredible journey allowed us to meticulously craft a comprehensive strategy across various SM platforms, seamlessly aligning with Benefit Cosmetics' offline marketing and PR efforts, and identifying remarkable entry points for this renowned brand. 🥇

Our strategy journey started while taking a deep dive into the huge landscape of social media trends, uncovering content styles that aligned with the brand's vision. 🪻 This research was like uncovering valuable gems of insight. We then tailored the tone for each SM platform, ensuring a perfect resonance with the digital audience and the unique content particulars. Throughout, we planned a posting schedule that was in sync with our content editorial guidelines. 🌟

But... The crowning achievement of our strategic journey was our meticulously designed Content Calendar proposal! Subsequently, we introduced a comprehensive KPI proposal, designed to monitor and measure the progress of this innovative strategy.

The rest is history! 🚀

Thanks to this strategic approach, our client gained invaluable insights into their brand's social media journey as it expanded into a new international market.

While adhering to the brand's visual standards, we kept an eye on the latest trends crafting a diverse range of content tailored for a fresh, global audience. This, complemented with effective offline marketing efforts, proved to be a resounding success in the brand's recognition within the country. 💥 Even amidst the challenges of the COVID era, particularly in the cosmetics industry. 😷