decantāre is an online store based in Chile, offering a curated selection of minimalist and aesthetically pleasing home decor pieces. 🏺 We embarked on a thrilling mission to craft a visual identity from the ground up, curate an all-encompassing brand book, design a visually captivating website, and chart a dynamic digital strategy across diverse social media platforms. 🚀

The core idea behind the brand was to evoke minimalism, style, and chic elegance in its visual identity. Guided by this vision, the client embraced a logo and branding approach centered on a simple, yet visually pleasing representation of their business name. Committed to this goal, we chose bold typography and meticulously designed elements to infuse the logo with a unique touch while preserving its simple allure.

When it came to bringing the website to life, our client's unwavering commitment to maintaining a consistent aesthetic was priority. By harnessing the versatile features provided by the chosen Shopify layout and opting for a free template, a prudent choice for an emerging startup, we were granted a blank canvas for our inventive endeavors. This creative freedom extended to experimenting with a dynamic color palette that resulted in a unique visual appeal for the website, leading to an increase in traffic and brand awareness. Additionally, we seized the opportunity to integrate a suite of third-party apps, enhancing both website performance and the implementation of industry-leading marketing strategies, such as refining SEO, strategically implementing email marketing, and integrating a range of tools to amplify the site's reach and visibility.