Habitas Brand Identity
Daria Malovichko
About
Habitas is a Californian brand that produces CBD-containing products. It strives to make a warm impression as if you are having dinner with your closest ones at home. Habitas is a habitat; it encourages you to be here and now. The brand embodies family, traditions, and unity with yourself and others in our fast-paced world.
USA, Los Angeles, 2022
We aimed to move away from aggressive colours and overly eccentric typography in order to create a universal identity. Identity that can be aimed at a wide target audience.
Deliverables:
- Logo design;
- Visual identity (color palette, typography, imagery, brand guidelines);
- Printed matter and marketing matter (letterhead, e-mail signature, postcard, gift-card, business card, price-list);
- Merchandise (t-shirt design);
- Web-design;
- Packaging design (prerolls, flowers & moonrocks, disposables, gummies);
- Photo retouch;
- Social Media Strategy.
The main graphic element is a gradient. It is used to label different strains and flavors.
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