How do I find a brand strategist with the right experience?
Start by listing out your project needs. Look for brand strategists who have worked in your industry before. Check their portfolios to see past work. Reviews from other clients can help too.
What should I include in my project brief for hiring a brand strategist?
Explain what your brand stands for and your goals. Share details about your target audience and market. Make a list of any specific tasks or outcomes you expect. This helps the strategist understand your needs.
How do I ensure the brand strategist understands my brand goals?
Meet with the strategist to talk about your vision. Share your brand's story and future ambitions. Ask them to explain how they plan to help reach those goals. Clear communication is key here.
What deliverables should I expect from a brand strategist?
This depends on your project, but often includes brand guidelines. Other possible deliverables are logo concepts, target audience insights, or marketing strategies. Confirm these deliverables before starting.
How do I agree on deadlines with a brand strategist?
Ask the strategist how long similar projects took them. Discuss a timeline that works for both of you. Keep in mind any important launch dates for your brand. Make sure everyone agrees before starting.
What communication methods should I use with a brand strategist?
Decide on a primary method, like email or video calls. Establish regular check-ins to track progress. Ensure there's a way to reach out for quick questions. This keeps the project on track.
How can I tell if a brand strategist's approach aligns with my brand?
Ask the strategist to explain their process. Check if their approach matches your brand's values. Look at examples of their past work. Trust your gut feeling about their fit with your brand.
What should I do if I want changes to the strategy or deliverables?
Discuss the change with the strategist. Be clear on what’s different from the original plan. Agree on a new timeline if needed. Good strategists will adapt their work to fit your needs.
How do I prepare for the first meeting with a brand strategist?
Gather all important brand materials, like your mission statement and current designs. Write down clear objectives for the strategist to meet. Prepare questions about their approach and past work. This makes the meeting productive.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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