Brand Identity (Brandbook)

Starting at

$

7,000

About this service

Summary

I create a detailed guide to your brand's visual and verbal identity, covering everything from logos and color palettes to communication tone and visual content style.
My individual approach and attention to detail ensure that your brand is not only stylish but also memorable, effectively conveying your essence.

What's included

  • Brand Book (Guidelines) in PDF format

    A comprehensive document detailing the brand's visual and verbal identity, including logo usage, color palettes, typography, tone of voice, and visual style guides.

  • Logo Source Files in Various Formats

    High-resolution files of the logo in AI, SVG, PNG, and JPEG formats, covering all necessary variations and color options.

  • Color Palette Files with Codes

    Detailed files with the brand’s color palette, including HEX, RGB, CMYK, and Pantone codes for accurate reproduction.

  • Fonts (if provided) or Links to Licensed Fonts

    Specific fonts used in the brand identity, or links to where they can be purchased or downloaded, along with usage guidelines.

  • Graphic Elements in Vector Formats

    Icons, patterns, and other graphic assets provided in scalable vector formats (AI, SVG) for versatile use.

  • Templates for Branded Materials

    Editable templates for business cards, letterheads, and presentations, delivered in formats such as AI and PPTX.

  • Social Media Templates

    Ready-to-use templates for social media posts and covers, provided in formats like PSD, AI, or Canva.

  • Tone of Voice Guidelines

    A section in the brand book that defines the brand's communication style and tone, with examples of how to write content for various platforms.

  • Photography and Video Style Guide

    Recommendations on the visual style of photography and video content, including examples of preferred image types, color grading, and composition.

  • Mockups and Visual Examples

    Visual examples and mockups showing how the brand elements come together in real-world applications, such as on websites, packaging, or advertising materials.

Recommendations

(5.0)

Dmitry Gusev

Client • Aug 14, 2025

Sergio did an outstanding job designing and developing our agency website. He perfectly captured our brand’s style, delivered a functional and visually striking site. The team was always quick to help and clarify any details, providing a carefully crafted client experience. On top of that, they’re genuinely creative — often suggesting ideas and improvements that made the final result even better. Highly recommended for anyone seeking a creative, proactive, and reliable partner.

Mykyta Kostyrya • KYI Spirits

Client • Sep 11, 2024

Sergio did an amazing job on our KYI Gorilka website. The design on Framer is clean and modern, and the 3D bottle model with the animation was a real standout. He really brought our product to life. We’re super happy with the result and definitely recommend working with him!

Vadim Dusman • Omerta Creation

Client • Sep 9, 2024

Sergio absolutely crushed it with both our branding and website! He created a sleek, modern identity that fits our style perfectly, and the website design puts our videos front and center, just like we wanted. The site runs flawlessly on Webflow, and working with him was a breeze. We’re beyond happy with the results and highly recommend working with Sergio if you want a creative, seamless experience!

Sergio brought our brand to life with exceptional website designs, advertising materials, and presentations. His creativity and attention to details were outstanding. Highly recommend Sergio for any design work.

Stas Cherkashyn • 45 CAFE

Client • Aug 19, 2024

Sergio did an outstanding job creating the branding and all the essential materials for our cafe, Fourty Five, in Dubai. He also provided valuable advice on production and printing. I highly recommend his services!

Dima Dewinn • Norm

Client • Aug 18, 2024

Working with Sergio Past at Norm has been a pleasure. His graphic design skills enhanced our ads visuals and brand materials. His web design expertise added a great value. Sergio’s professionalism and creativity made our collaboration smooth and effective. Looking forward to more projects together!

Anton Osypenko • TRUE.AGENCY

Client • Aug 18, 2024

Sergio was instrumental in creating our agency’s website. His design captured our brand perfectly, and his WebFlow expertise ensured a smooth, functional build. Sergio’s professionalism and commitment to quality were evident throughout the project. Highly recommend him for web design and development. — Anton Osypenko, true.agency

Working with Sergio Past has elevated Palinoia's brand significantly. His creativity and precision have resulted in stunning website designs, impactful advertising materials, and compelling presentations. Sergio truly understands our vision and delivers exceptional results. PI highly recommend him for any project requiring top-notch design expertise!


Duration

7 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

E-Commerce
Retail
Hospitality