Brand Identity (Design Guidelines)
Sergio Past
5
Starting at
$
3,200
About this service
Summary
I create a comprehensive set of visual elements for your brand, including logo variations, color palettes, typography with guidelines, social media templates, and a detailed brand usage guide.
My individual approach to each project and attention to detail allow me to craft brands that are not only visually appealing but also memorable, standing out among competitors.
Process
Brief Collection: The process begins with gathering detailed information to understand the brand’s needs and goals.
Moodboard Creation: Based on the brief, a moodboard is developed to set the style and tone for the brand.
Concept Development: 2-3 logo concepts are created, each with examples of how the brand's visual identity could evolve.
Selection and Refinement: Once a concept is chosen, it is refined and polished to its final form.
Brand Identity Assembly: A complete set of visual elements and mockups is created based on the agreed-upon work scope.
Approval and Finalization: After the brand identity presentation is approved, the guidelines are designed, and the final files are prepared.
FAQs
How long does the branding process take?
The timeline for branding depends on the project scope, but typically it takes 4-6 weeks from the initial brief to the final delivery of brand guidelines and files. This includes time for concept development, revisions, and final approvals.
I make changes to the logo or branding elements after they are finalized?
Yes, revisions are part of the process, and I'm committed to making sure you're satisfied with the final product. However, significant changes after finalization might require additional time and cost.
What files will I receive at the end of the project?
You'll receive high-resolution files for all branding elements, including logos (in various formats like PNG, JPEG, SVG, AI), color palettes, typography, and the brand guidelines. I also provide editable templates for social media and other collateral.
What if I’m not sure about the direction for my brand’s visual identity?
That’s what the moodboard and concept phase is for. I work closely with you to explore different styles and directions, ensuring that the final brand identity resonates with your vision and goals.
Do you offer support after the branding project is completed?
I can provide support for creating additional materials or updating your brand assets, but this would be offered as an additional service with separate pricing.
What's included
Primary Logo
High-resolution files (PNG, JPEG, SVG, AI)
Logo Variations
Monochrome, horizontal, vertical, and icon versions
Color Palette
HEX, RGB, CMYK, and Pantone codes for primary and secondary colors
Typography
- Font files or licensing information - Guidelines for usage (headings, body text, etc.)
Brand Patterns/Textures (Optional)
Custom patterns, textures, or illustrations
Graphic Elements (Graphic Devices)
Icons, shapes, and other graphical assets
Business Card Design
Print-ready files (AI, PDF)
Letterhead and Envelope Design
Print-ready files (AI, PDF)
Social Media Templates
Editable files for posts and covers (PSD, AI, or Canva)
Presentation Templates
Figma Slides, PowerPoint or Keynote templates
Else to discus
Additional materials for brand work
Brand Guidelines Document
PDF or web-based guide covering logo usage, color palette, typography, and general brand rules
Recommendations
(5.0)
Client • Sep 11, 2024
Recommended
Sergio did an amazing job on our KYI Gorilka website. The design on Framer is clean and modern, and the 3D bottle model with the animation was a real standout. He really brought our product to life. We’re super happy with the result and definitely recommend working with him!
Client • Sep 9, 2024
Recommended
Sergio absolutely crushed it with both our branding and website! He created a sleek, modern identity that fits our style perfectly, and the website design puts our videos front and center, just like we wanted. The site runs flawlessly on Webflow, and working with him was a breeze. We’re beyond happy with the results and highly recommend working with Sergio if you want a creative, seamless experience!
Client • Aug 20, 2024
Recommended
Sergio brought our brand to life with exceptional website designs, advertising materials, and presentations. His creativity and attention to details were outstanding. Highly recommend Sergio for any design work.
Client • Aug 19, 2024
Recommended
Sergio did an outstanding job creating the branding and all the essential materials for our cafe, Fourty Five, in Dubai. He also provided valuable advice on production and printing. I highly recommend his services!
Client • Aug 18, 2024
Recommended
Working with Sergio Past at Norm has been a pleasure. His graphic design skills enhanced our ads visuals and brand materials. His web design expertise added a great value. Sergio’s professionalism and creativity made our collaboration smooth and effective. Looking forward to more projects together!
Client • Aug 18, 2024
Recommended
Sergio was instrumental in creating our agency’s website. His design captured our brand perfectly, and his WebFlow expertise ensured a smooth, functional build. Sergio’s professionalism and commitment to quality were evident throughout the project. Highly recommend him for web design and development. — Anton Osypenko, true.agency
Client • Aug 18, 2024
Recommended
Working with Sergio Past has elevated Palinoia's brand significantly. His creativity and precision have resulted in stunning website designs, impactful advertising materials, and compelling presentations. Sergio truly understands our vision and delivers exceptional results. PI highly recommend him for any project requiring top-notch design expertise!
Duration
5 weeks
Skills and tools
Industries
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