MediaPlace - Creating a brand identity from a blank canvas.
Nishant Muralidharan
Project Summary
MediaPlace, a game-changing desktop application for designers and creators, was gearing up for its launch. In my roles as brand designer, UI/UX specialist, and no-code developer, I played a key role in crafting their brand identity and website. Our mission: create a vibrant expression of their brand and deliver a user-friendly experience, ensuring compatibility across all devices.
Our Role
We collaborated with MediaPlace as their lead UI/UX and brand designer, collaborating on design and development solutions throughout the project cycle.
Our responsibilities included planning and requirements gathering, concept ideation, brand and visual design, prototyping, and design implementation.
The Challenge
When MediaPlace approached us, they had their words ready, but the canvas was blank. Our challenge was to create a brand identity from scratch, breathing life into their vision. With a target audience of creative professionals – designers, illustrators, marketers, and content creators – our task was clear: infuse energy, vibrance, and a breath of fresh air into their brand.
Our journey involved selecting the perfect typography, harnessing color psychology, and crafting animated no-code components. The goal was to convey key features and messages without overwhelming visitors with excessive text. We embraced the "less is more" philosophy to ensure their website became a captivating and memorable experience, perfectly tailored to their creative audience's sensibilities.
Live Link: https://mediaplace.io/ (Built on Framer)
