May 2025

Client: Upon the Rock Living

New website: www.upontherock.com

Role: brand & Website Designer

I was commissioned to redesign the brand identity and website for an assisted living facility from Arizona, with a mission to redefine senior care: bringing warmth, beauty, and soul to an industry often associated with institutions.

Upon the Rock Living was founded on the belief that senior care should feel like coming home, not entering a facility. Their vision is to create a deeply personal and loving environment where every resident is known, valued, and cared for with dignity.

For this project, I developed a complete visual identity system, including a new logo, brand collateral, graphic elements, and motion illustrations, along with a fully redesigned website. The result is a premium yet welcoming digital experience that reflects the brand’s values while remaining clear, accessible, and easy to navigate.

View full website design here: http://upontherock.com