Coowey, Branding Identity Design for Cookie Shop
Creative Direction
The project brief was to design the brand identity of the shop.
The client opted for a 'cool, fun, and groovy,' final direction option, appealing to a younger audience / generation Z.
With bold colors and a fun vibe inspired by old-school American diners, the typography, patterns, and colors have a delightful look, inspired by the shape of chocolate chips.
The warm colors increase appetite, with a trendy but strong visual.
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Posted Feb 9, 2025
The project brief was to design the brand identity of the shop. A 'cool, fun, and groovy,' direction , appealing to a young target audience. With bold colors..
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