About the Organisation
She Is Action believes everyone should have the opportunity to explore their sporting potential, regardless of the body or gender they were born into.
She is Action Mission is to unleash sporting potential in all women. To create an online community platform to be the HOME of women’s sport, providing the most accessible and comprehensive community resource platform.
The purpose of the platform is to unleash the sporting ability that is locked inside all women, by breaking down the barriers that stop them participating or realising their full potential.
Problem
Women’s sports is a hot topic, but despite the number of resources catering to them, businesses still struggle to overcome the barriers of getting more women active.
Disappointingly, research carried out by She Is Action found a majority of women surveyed mentioned at least one sport they wanted to try that they had been put off participating in.
Why? Barriers cited by women as preventing participation included body image, fear of being judged as a beginner, lack of knowledge on how to get started and no one to go with.
Solution
Creating a new platform that brings women closer to the resources they need, and each other, empowering them to confidently participate in sport at all levels.
Easy to navigate, the platform will bridge the gap between businesses and their target audience, while connecting likeminded women.
She Is Action will offer members an indexed resources management platform, using digital technology to match specific content from a database of aggregated resources to them based on needs such as location, interest and skill level. By overlaying a community social media layer, we can integrate consumer input to supplement the content, with real world knowledge, insight and recommendations, to help inform women’s decisions when participating and progressing in sports.
User Flows
The user flows define the journey and the screens related to each other. From the first point of contact with the website (before signing up), to the journey of an user though the platform.
There are two types of users: woman that want to engage in sports, and business that want to bring more woman into sports.
Wireframes
Design System
UI Design & Prototype
