The project brief was to design the brand identity and website of a small Japanese Bistrot.

The brand's mission is to provide the best quality Japanese comfort food. Okiama has a friendly and familiar vibe, providing very tasty and flavourful meals. With an “Izakaya feel”, and young target audience focused on millenials and generation Z.

I created a custom type and patterns inspired by Japanese noodles. The colors are fun, tasty, and bold, with a very energetic approach to attract the young generation.

Moodboard.