I led brand identity, creative direction, and conversion-focused UX/UI design for a personal care brand. Built on the Shopify platform with strategic planning.
I designed and built the Sitzology Shopify experience with a focus on clarity, credibility, and conversion. The homepage establishes trust through education-forward messaging, while product pages are structured to clearly communicate benefits, usage, and differentiation for a sensitive but everyday wellness need.
Crafting lifestyle imagery
Created retro-inspired lifestyle imagery using AI to establish a polished, cohesive visual world prior to large-scale production. These assets were designed to feel warm, relatable, and stigma-free to help normalize the product while maintaining a modern, elevated brand presence across the site and marketing channels.
Portrays the problem (discomfort) that the product solves
Packaging Design
Designed packaging that balances discretion, approachability, and retail credibility. The system prioritizes clear communication, calming visuals, and shelf-ready design while reinforcing Sitzology as a trustworthy, everyday wellness brand rather than a medical afterthought.