I designed and built the Sitzology Shopify experience with a focus on clarity, credibility, and conversion. The homepage establishes trust through education-forward messaging, while product pages are structured to clearly communicate benefits, usage, and differentiation for a sensitive but everyday wellness need.

Created retro-inspired lifestyle imagery using AI to establish a polished, cohesive visual world prior to large-scale production. These assets were designed to feel warm, relatable, and stigma-free to help normalize the product while maintaining a modern, elevated brand presence across the site and marketing channels.

Designed packaging that balances discretion, approachability, and retail credibility. The system prioritizes clear communication, calming visuals, and shelf-ready design while reinforcing Sitzology as a trustworthy, everyday wellness brand rather than a medical afterthought.