Entitled is an AI-powered home-buying platform designed and built end-to-end using v0 and deployed on Vercel. I led the product design from early concept through functional UI, focusing on clarity, trust, and first-time buyer confidence. Design decisions were shaped directly by real user questions, translating complex financial concepts into approachable, guided experiences.

I evolved Entitled’s brand into a bold but soft, millennial-inspired identity that feels trustworthy, modern, and non-intimidating. This included refining typography, color, tone, and visual language to intentionally avoid traditional fintech or real estate clichés, reinforcing the product’s role as an unbiased guide rather than a sales tool.

I designed and built Entitled’s landing site in Framer, aligning the visual system and messaging with the product experience. The site emphasizes clarity, guidance, and credibility while clearly communicating the value of the platform to first-time buyers and setting the foundation for future feature expansion and conversion optimization.