Resolut | Healthcare Logo + Brand Identity
Lindsey Morgan
Like this project
Posted Nov 26, 2024
Designed a complete healthcare brand identity for a care-continuation platform, spanning logo design, visual system development, and a complete brand manual.
Resolut | Healthcare Brand Identity Design + System
Core Logo + Pattern
Building An Identity
Designed a complete healthcare brand identity from the ground up, beginning with logo design and core visual direction rooted in clinical credibility, safety, and continuity of care. The system balances human warmth with operational clarity—critical for healthcare audiences navigating complex, high-trust environments.
Values In Branding
The brand is built around four core principles that reflect how the platform delivers care:
Swift — Reducing friction in care transitions
Scalable — Designed to grow across populations and programs
Safe — Layered clinical oversight and accountability
Seamless — Connecting patients, providers, and workflows
Real-World Applications
The identity was extended across typography, color, iconography, graphic motifs, and layout systems, with real-world applications including marketing materials, uniforms, environmental signage, and digital interfaces. The final deliverable was a detailed brand manual outlining usage guidelines, visual hierarchy, and implementation standards to support long-term scalability across teams and platforms.
