Aura is a mental health benefits platform designed to sit at the intersection of employer accountability and employee privacy. I developed the brand strategy, name, and visual identity — building a system around a bold orange primary, soft lavender and periwinkle accents, and a mint highlight that together feel warm and human rather than clinical. The result is a brand that can speak to two very different audiences at once: HR teams who need data, and employees who need to feel safe.

Working from Figma → Framer, I created an empathetic B2B landing page. The page speaks to both buyers and end users, leading with employee trust before introducing the HR value proposition, and uses a custom illustration set throughout to keep the tone grounded and expressive rather than generic.

To bring the product to life for the landing page, I concepted an HR benefits dashboard and a four-screen mobile onboarding flow. Neither of these were fully designed products, but they serve as convincing visual touchpoints that communicate the dual-audience nature of Aura. The dashboard focuses on utilization and ROI data with a deliberate privacy-first framing, while the mobile screens walk employees through a warm, illustration-driven onboarding experience that establishes trust before asking for anything personal.