Google Analytics Integration - Wordpress

I. Client Overview

The Client, a non profit organisation based in Peru, promoting education and social development in local communities requested me to integrate Google Analytics into their WordPress-hosted website to have a better undestanding of their reach and use their website data to enhance their social marketing and grant funds efforts.

II. Tasks

SEO and Copywriting Optimization

Created a Google Analytics Account for the organization

Integrated Google Analytics into their Website

III. Results Achieved

Implemented SEO strategies to optimize the website's content, ensuring it resonates with search engines and attracts the right audience.

Executed a seamless integration of Google Analytics into the organization's WordPress website, ensuring accurate tracking of user interactions and behavior.

Website: