Branding - Almondy

Objective

To design a compelling packaging for Almondy, a plant-based milk brand, that visually represents its fresh, natural essence and appeals to its target audience through creative illustrations and a strong brand identity.

What I've done

Branding & Identity Development – Created a strong, consistent brand identity that highlights the natural and fresh qualities of Almondy.

Packaging Design – Designed a visually engaging and metaphoric packaging that communicates the freshness and plant-based nature of the product.

Creative Direction – Led the art direction of the packaging, ensuring that every design element, from illustrations to typography, aligns with the brand’s values.

Illustration Design – Developed custom illustrations to metaphorically express the freshness and natural ingredients of the almond milk, adding a unique and memorable touch to the packaging.

Typography & Layout – Selected and applied typography that complements the fresh and modern nature of the product, ensuring clarity and visual appeal.

Sustainability Focus – Integrated eco-friendly design elements, ensuring the packaging aligns with sustainable practices.