Maduba Illustration portfolio 1.0

About

Over the course of my career, I have designed several illustrations. For several industries across fintech, med-tech etc and for personal work as well. And for several clients most notably Omni-X

https://omni-x.io/

Goal

Designing digital illustrations is a multifaceted endeavor crucial for web design, user experience, and overall visual identity. In web design, these illustrations serve to enhance visual appeal and captivate audiences, contributing to a distinct online presence. In terms of user experience, digital illustrations play a pivotal role in simplifying complex information, fostering clarity, and ensuring a positive interaction with the content. Moreover, in shaping a general visual identity, well-crafted digital illustrations become a hallmark, building brand recognition and reinforcing a consistent and memorable brand image.

Approach

Designing digital illustrations begins with comprehensive research to understand the subject thoroughly. Real-life pictures serve as references for accuracy and authenticity, capturing details that contribute to a realistic portrayal. The creation of a mood board follows, establishing the visual style and tone for the project.

Sketching and drafting come next, allowing for creative exploration and conceptual development. Transitioning to a digital format, tools like Adobe Illustrator or Figma are used for tracing and refinement. This phase involves adding finer details and experimenting with color palettes.

Feedback and iteration play a crucial role, ensuring alignment with project goals and client expectations. Seeking input from peers or stakeholders and iterating based on feedback refines the illustration's details and overall quality. This structured approach ensures a creative and purposeful outcome in the realm of digital illustration.

Projects