The TCKs for Christ Instagram account is an important channel for connecting with the audience. Quick, simple, helpful, beautiful. Each post is meant to be aesthetically pleasing, encouraging, and relevant to the TCK life. There’s a careful balance between posting useful content and promotional posts that lead to published articles.

The aim has always been to make the captions quick and easy to read, leaving the chunkier paragraphs and ideas to be expressed in images and carousels.

The captions are fairly short and skimmable.

They begin with an engaging line to capture the reader’s attention.

Articles are reworked and condensed to fit the carousel format.

The tone is friendly and informational.

CTAs and questions are used to promote engagement.