I was hired to fully rewrite the Courageous Living website according to the StoryBrand format. The goal was to clearly present my client's services and course offerings to a general target audience while addressing a more specific buyer persona on each separate service/course page.

This was achieved by treating the homepage as a general landing page for all site visitors and writing each service/course page for its specific target audience.

The project included

expanding homepage copy to encapsulate the client's full range of services,

improving lengthy and technical about page copy for an friendlier reader experience,

creating two course sales pages for mental health-related classes,

adding details to services pages to provide a seamless booking experience,

rewriting headings and subheadings in brand voice for blog, resources, contact, and what's new pages,

wireframing site for client in Google Drawings,

updating copy and layout in Wix.