I was asked to rewrite TCKs for Christ's website in order to better express their story, purpose, and mission. The goal was to tell the brand story while leading the audience to explore and engage with the website's main content offerings.
The project included
informational copy, including sections like "What is a TCK?", "Why Write for TCKs?", and a page for "Who are TCKs?"
directory on the homepage to promote TCKs for Christ's content,
pages for volunteer contributors and submission guidelines,
communicating brand story, mission, and purpose on home and about pages,
adding relevant buttons and links to other site pages or external references.