Just shipped: an interactive brand

Just shipped: an interactive brand book for Tandoori Flames, a charcoal-grill restaurant in Ajman, UAE. 🔥

Restaurant brand guidelines usually die as a PDF in someone's inbox. Meanwhile the menu printer uses one shade of red, the social designer uses another, and six months later the brand looks like three different restaurants.

So this one lives at a URL instead. Full identity system built as a web experience: logo rules, a palette named in the brand's own language (Tandoor Ember, Cream Naan, Golden Turmeric), typography, voice & tone, and real-world applications from menu covers to storefront signage. One link, whole team, always current.

See it live: Tandoori Flames Brand Book

If you run a food brand and your "brand guidelines" are a logo file floating around on WhatsApp — let's fix that.

Check it out