Built with Replo
Dirty Saint | Conversion Rate Optimized Landing Pages: 4.76% CVR
George Poradek
Verified
Dirty Saint | Avatar-Specific Landing Pages for Cold Meta Ad Traffic
Objective
Design and build three CRO-optimized Replo landing pages on Shopify, each message-matched to a distinct customer avatar receiving cold Meta ad traffic at $2K/day ad spend.
Approach
Each page was built as a standalone conversion environment with zero navigation distractions, tailored to the psychology, objections, and emotional triggers of its specific avatar:
The Skeptic - credibility-first architecture with ingredient science, third-party press validation, and honest expectations copy
For Her - warm lifestyle tone with clean label transparency, female community proof, and relatable scenarios beyond just partying
The Professional - speed and ROI framing with a 60-minute recovery timeline, cost-of-a-lost-morning section, and gender-neutral scenarios
Deliverables
Three fully responsive Replo landing pages (desktop + mobile)
Avatar-specific copy, section structures, and design direction
Sticky ATC implementation on all breakpoints
Figma drafts with implementation annotations
CRO recommendations for PDP, buy box, and popup strategy
Results
/for-the-skeptic: 4.76% CVR
/for-her: 4.58% CVR
Overall Shopify CVR increased +23%
PDP CVR up +33.7%, AOV up +7%, revenue per session up +43%
The Skeptic LP Sample
For Her LP Sample
Client Testimonial
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What the client had to say
George was phenomenal to work with. Deeply understood the assignment and communication was impeccable. I can tell George has a deep knowledge of executing on conversion visuals and tactics
Seth Nelson, Dirty Saint®
Mar 17, 2026, Client
Posted Apr 18, 2026
Designed and built 3 avatar-specific Replo landing pages for cold ad traffic. Overall Shopify CVR up +23%, PDP CVR +33.7%, AOV + 7%, revenue per session +43%.
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Timeline
Mar 3, 2026 - Mar 17, 2026
Clients
Dirty Saint®
