Dirty Saint | PDP CRO & Buy Box Redesign - +33.7% CVR Increase
George Poradek
Verified
Dirty Saint | PDP CRO & Buy Box Redesign - +33.7% CVR Increase
Objective
Optimize the Dirty Saint product page and buy box to increase conversion rate, average order value, and subscription opt-in from existing and paid traffic.
Approach
Audited the existing PDP and identified high-impact friction points above the fold, focusing on purchase flow, visual hierarchy, and subscription presentation:
Buy box restructured to lead with subscribe & save, per-bottle price anchoring, and clear savings calculations
Subscription default changed from weekly to monthly with flexible frequency options to match real consumption patterns
Above-the-fold content reorganized — replaced heavy review section with a UGC video carousel featuring top-performing Meta ad creative
Product gallery improved with horizontal thumbnails and navigation arrows for faster browsing
Exit points removed including social share icons and redundant UI elements
Deliverables
Redesigned buy box with visual case selectors, subscription perks, and per-bottle pricing
PDP above-the-fold restructure with video carousel and social proof
Annotated Figma file with CRO rationale for each recommendation
Popup optimization strategy with Klaviyo segmentation via pain-point profiling
Results
PDP CVR up +33.7%
AOV increased +7%
Revenue per session up +43%
Subscription opt-in rate up +63%
Buy Box Optimization
PDP Optimization
Client Testimonial
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What the client had to say
This is the second project that George has completed for us, and he will likely be a part of our brand growth efforts moving forward as well. Truly understands the assignment and executes at a high level.
Seth Nelson, Dirty Saint®
Mar 30, 2026, Client
Posted Apr 18, 2026
Redesigned the PDP buy box and optimized the product page. PDP CVR up +33.7%, AOV up +7%, revenue per session up +43%, and subscription opt-in rate up +63%.
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Timeline
Mar 17, 2026 - Mar 30, 2026
Clients
Dirty Saint®
