Overview BREAD is a curly-girl-friendly, clean haircare brand built for textured hair. In 2021, I worked on email design and strategy - translating the brand's playful, off-kilter identity into the inbox without losing the voice that made it stick.

The Approach Designed and built Klaviyo email touchpoints that felt like BREAD, not like a standard DTC template. Every email was treated as a brand surface - soft pastels, polaroid product styling, plaid motifs, and a copy voice that talks to bread-heads.

Skills Highlighted Email Design · Brand Voice · Klaviyo · Lifecycle Strategy