Marketing & Brand Strategy Leadership at Tech Ed Startup

For over six years, Megan led the marketing and brand strategy at Independent Minds Academy (IMA), a virtual academic mentorship program offering personalized learning, daily support, and bilingual mentorship to students across the U.S.

As the company’s first full-time team member, she helped shape the brand from the ground up—driving both B2B and B2C growth through content strategy, digital campaigns, and mission-driven storytelling.

Brand Development & Messaging Defined and refined the brand’s positioning around mentorship, creativity, and student agency. Developed messaging frameworks that resonated with both parents and educators.

Content Strategy & Creation Produced a wide range of content including newsletters, website copy, landing pages, case studies, social campaigns, and promotional videos. Highlighted real student and mentor stories to build trust and authenticity.

Demand Generation & Campaigns Led B2C marketing initiatives targeting parents and homeschool communities—contributing to a major increase in enrollment and referrals. Over 50% of new families joined through organic interest and word of mouth.

Program Launch Marketing Supported the launch of “Puertas,” IMA’s bilingual mentorship program, by creating targeted Spanish-language outreach campaigns for families and schools.

CRM & Customer Journey Mapping Designed and maintained systems for tracking leads, onboarding families, and supporting long-term engagement—ensuring clear and consistent communication across every touchpoint.

Community Engagement & Brand Voice Created and maintained a warm, inspiring brand voice across channels. Built community through intentional storytelling, quotes, and mentor/student highlights that reinforced the program’s values.

This role combined creativity, empathy, and execution—allowing Megan to grow as both a marketer and a mission-driven communicator. Her work helped elevate IMA from a small idea into a recognizable and trusted learning model embraced by families and educators nationwide.