Consumer Behavior Analysis for Streaming Services
Megan McCreary
Consumer Behavior Analysis: Film & Television Streaming Services
Conducted an in-depth consumer behavior study on the streaming industry to identify patterns in consumer satisfaction, preferences, and decision-making. The project combined academic research with real-world survey data to inform future marketing strategy.
Key contributions included:
Survey design and analysis of 100+ participants using SPSS to uncover relationships between consumer behavior and factors like age, ethnicity, education, and employment status.
Five core variables studied: consumer attitudes, intentions, satisfaction, willingness to pay, and accessibility—mapped against streaming platforms like Netflix, Hulu, HBO Max, and Disney+.
Statistical insights showed how demographics influence platform loyalty, content discovery, and willingness to pay for features like ad-free viewing or original content.
Marketing recommendations included:
Bundled profile sharing across platforms to improve satisfaction and personalization.
Social media ad targeting toward 18–22-year-olds based on content preferences.
Exploring dynamic pricing based on region and behavioral segmentation.
The project offered a complete breakdown of user behavior, platform differentiation, and emerging opportunities in a saturated streaming market.
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Posted Jul 15, 2025
Conducted a consumer behavior study on streaming services to inform marketing strategy.
