Prince Racquets Rebranding Campaign

Led the end-to-end development of a product marketing strategy to rebrand Prince Sports, a legacy tennis company struggling with relevance and market share. The campaign included:

Market analysis identifying key competitors (Wilson, Head, Yonex) and untapped opportunities in the recreational segment.

Consumer research revealing a demand for affordable, comfortable racquets priced under $80.

Repositioning strategy focused on budget-conscious, casual players—like young professionals and hobbyists.

Messaging & creative built around the campaign theme “Play Like Royalty”, emphasizing customization, accessibility, and legacy.

Channel plan included TV, retail partnerships, social campaigns, and influencer collaborations (e.g., Patrick Mahomes).

Performance metrics defined to track awareness, sales growth, and long-term brand loyalty.

Delivered a 6-month media strategy targeting awareness and trial through modern storytelling, social proof, and direct community engagement.