Simply Beverages CBD Product Marketing Strategy

Developed a comprehensive product marketing strategy for a new CBD-infused juice line under Simply Beverages, a Coca-Cola brand. The campaign focused on tapping into the wellness beverage market and positioning Simply as a premium, functional alternative.

SWOT + market analysis to identify white space in the CBD drink category, benchmarking competitors like Recess, Vybes, and Day One.

Product positioning focused on clean ingredients, 0 sugar, 50mg of CBD, and 100% daily vitamin C—catering to health-conscious Millennials and Gen Z.

Target audience strategy segmented “quiet quitters,” college students, and wellness-seekers looking to replace alcohol or cannabis with calming alternatives.

Pricing and channel strategy built to match major competitors while emphasizing value (highest CBD content per dollar).

Creative direction included ad storyboards, sample billboard and social copy, and a brand voice centered on calm, clean, and convenient.

Crafted a full go-to-market approach including product ladder, positioning statement, packaging ideas, and early distribution plan through both retailers and DTC channels.