Increasing Sales Leads through Targeted Email Marketing
Sara Ghen Tino
Objectives:
Increase the number of qualified sales leads by implementing a targeted email marketing strategy that enhances engagement, improves conversions, and maximizes ROI.
Actions:
1. Audience Segmentation & Lead Targeting
Use Apollo and Linkedin Sales Navigator to scrape high-intent leads.
• Segment leads based on industry, role, and engagement level.
• Create custom audience lists for personalized outreach.
2. Email Content & Visual Enhancements
• Design eye-catching email templates using Canva.
• Use A/B testing to optimize subject lines, CTAs, and visuals.
• Implement storytelling techniques and case studies for engagement.
3. Automated & Personalized Outreach
• Use Klaviyo for mass email campaigns while ensuring high deliverability.
• Personalize emails based on recipient behavior and industry trends.
• Follow up strategically (e.g., nurture sequences after 3 days).
4. Performance Tracking & Optimization
• Monitor open rates, click-through rates (CTR), and response rates.
• Analyze heatmaps to refine email layout and visual impact.
• Adjust strategies based on insights from A/B testing and lead interactions.
Results:
✅ Increased email open rates by optimizing subject lines and visuals.
✅ Higher conversion rates by personalizing content based on audience needs.
✅ Improved lead quality by targeting the right prospects with relevant offers.
✅ Enhanced brand credibility through professional and visually appealing email templates.
✅ Boosted ROI on email campaigns, leading to more booked meetings and sales
Like this project
Posted Feb 12, 2025
I successfully generated quality leads using targeted email marketing campaigns, resulting in a 20% increase in conversion rates.
