A complete digital brand system

A complete digital brand system created for 1286 CRAFT, bringing strategy, identity, campaign design, social content, and motion into one cohesive visual experience.

The project explores how a single creative direction can scale across multiple touchpoints while maintaining a consistent identity. From typography, color, and graphic language to campaign layouts, social assets, and motion, every element was designed to feel connected, distinctive, and adaptable.

The final system combines refined editorial typography, organic forms, structured layouts, and a focused color palette to create a contemporary identity built to move seamlessly across digital platforms.

Creative Direction • Brand Identity • Campaign Design • Social Content • Motion Design