1286 CRAFT — Digital Brand Experience
Sana Yaqoob
This concept brings brand identity, typography, color, layout, and UI components together into a structured desktop-first design system. The experience was developed across responsive web layouts with a focus on clear hierarchy, consistency, interaction, and an editorial visual direction.
Designed in Figma and brought to life with Rive, the project explores the transition from brand foundation to design system to an interactive digital experience.
Brand identity translated into a refined desktop-first digital experience, combining typography, UI components, and editorial web design.
A responsive desktop experience showing how the 1286 CRAFT design system adapts across key web layouts, interactions, and user touchpoints.
Brand identity translated into a refined desktop-first digital experience, combining typography, UI components, and editorial web design.
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Posted Sep 16, 2026
Desktop-first digital brand experience for 1286 CRAFT, combining brand identity, responsive UI, design systems, and interaction using Figma and Rive.
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