The Loft Spa Rebrand and Interior Redesign

Founded in July of 2007, The Loft Spa expanded 3 times before I was hired in 2022 to spearhead a complete rebrand and interior design refresh in celebration of their 15 year anniversary.

Designing a rebrand for The Loft Spa was an exciting venture that involved crafting a fresh logo and cohesive branding to reflect the spa's rejuvenating essence. The project extended to an interior redesign, where every element was meticulously curated to create a serene, inviting atmosphere.

A key component of the the interior re-design were the thirteen organic murals I hand-painted throughout the space, adding unique artistic flair and enhancing the spa's earthy ambiance.

After the interior re-design I took on the role of creative director for a photoshoot of the newly transformed space, capturing the essence of the reimagined environment and showcasing its revitalized aesthetic. This comprehensive rebranding effort elevated The Loft Spa's established identity, making it a distinctive haven for relaxation and beauty.

To mark the completion of The Loft Spa's rebrand, we launched a fresh website that beautifully incorporates the stunning new photos from our recent photoshoot. This online platform showcases the spa's refreshed identity and elegant interior design, inviting visitors to explore its rejuvenated offerings. The website's sleek, modern look aligns with the spa's revitalized aesthetic, making it a perfect digital representation of the serene and inviting atmosphere we cultivated. This launch not only celebrates the spa's 15-year journey but also sets the stage for an exciting new chapter in their story.