Treeline Coffee Branding & Swag
Jasmine Lilly
I've worked with Treeline since 2016 when I illustrated the iconic 'treeline' used in their logo. Since then I have created numerous marketing materials, specialty coffee bags, clothing and swag to connect them with coffee drinkers far and wide.
Custom Nalgene bottles featuring illustrations of iconic camping items
To honor Treeline Coffee's intimate relationships with growers around the world we launched a series of mugs featuring illustrated portraits of the people behind the plants.
Mugs featuring illustrated portraits honoring their favorite growers • Treeline tumbler • Retro camp Treeline shirts • Treeline Coffee Mug
To help customers properly brew their fearlessly roasted beans I designed a series of informational post cards with illustrations of the different brewing techniques set against seasonal trees.
Brewing technique illustrations used for educational postcards and social media marketing
In 2024 I designed four unique illustrated bags to be released seasonally throughout the year, celebrating specialty hand-selected coffees. The owners were inspired by retro travel posters and wanted to feature outdoor activities and landscapes specific to each season.
Specialty Bag Fonts
Winter Skiing Color Palette
Spring Mountain Biking Color Palette
Summer Lake Color Palette
Autumn Camp Color Palette
Coffee Bags in Action
Illustrated Coffee Bags for Seasonal Specialty Coffees
Treeline hat • Coffee Mug • Travel Mug
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Posted Apr 24, 2025
Illustrated Logo, marketing materials, coffee bags and swag created in collaboration with Treeline Coffee Rasters.
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Timeline
Jan 1, 2016 - Ongoing
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