Branding & Cover Art for The Vow Podcast

Launching Spring of '25, The Vow Podcast is a curious, transgressive, no-holds-barred wedding podcast hosted by wedding industry rebel Jasmine Lilly

The Vow takes a hilarious and insightful look at the emotional, social, and cultural forces that shape how and why we are married in the modern world. From film and television recaps to candid interviews with industry luminaries and real couples, The Vow offers a fresh perspective on an institution we all know and love (and occasionally hate).

To create a captivating brand identity for The Vow Podcast, I opted for a vibrant pop-art color palette with oppositional yet complimentary hues and topography to reflect the podcast's dynamic personality. Custom illustrations play a crucial role, capturing an irreverent and fresh take on modern wedding culture. These illustrations, with their playful and sometimes cheeky elements, depict wedding day iconography through a messy lens. This imagery invites listeners to explore the unexpected and unique aspects of love and marriage. Together, these design elements create a bold and memorable identity that aligns perfectly with the podcast's transgressive take on modern weddings.