iClipCoupons Digital Coupon Platform Landing Page Design

iClipCoupons is a digital coupon platform designed to transform how people shop and how brands promote their products. By replacing outdated paper coupons with secure, scannable 8112 digital coupons, iClipCoupons empowers shoppers to save easily at checkout while helping brands drive sales more effectively.

The project goal was to design a landing page that communicates this dual value proposition that making it clear, engaging, and trustworthy for both consumers and manufacturers.

Traditional paper coupons face several limitations:

They are prone to fraud and misuse.

Redemption is slow and requires manual validation.

Tracking performance is difficult and unreliable.

iClipCoupons needed a landing page that:

Highlights how consumers can save money effortlessly.

Shows how manufacturers can securely create, distribute, and track coupons.

Demonstrates the advantages of 8112 digital coupons compared to paper.

Builds trust and credibility with both audiences.

I structured the landing page as a storytelling journey with a focus on clarity and conversion:

Hero Section – Strong headline and subheadline supported by a clear CTA.

Highlight Boxes – Three quick proofs to establish credibility (saving money, better conversions, increased sales).

Consumer Benefits – A dedicated section for shoppers with benefits, icons, visuals, and app download CTAs.

Manufacturer Benefits – A step-by-step flow explaining how brands can register, create, distribute, redeem, and track coupons.

The Next Generation of Coupons – A side-by-side comparison of traditional vs. digital coupons to emphasize innovation.

Built for Brands & Manufacturers – A trust-building section with checklist points and a strong tagline.

Contact / Demo Form & Footer – A clear final CTA supported by company info and social links.

The design approach was clean, modern, and professional, reflecting the values of innovation, convenience, and trust. Visual hierarchy, icons, and lifestyle imagery were used to balance usability and credibility.

The final landing page design delivers a clear and persuasive narrative:

Consumers → discover how to save money instantly with digital coupons.

Manufacturers → see how to easily launch and track secure coupons.

Trust → reinforced through comparison, validation, and The Coupon Bureau support.

Conversion → driven by clear CTAs and a streamlined demo/contact form.

Through this project, I strengthened my ability to design for dual audiences in a single flow. The result is a landing page that not only informs but also persuades—balancing storytelling, trust, and action-driven design.

This case study reflects my approach to turning a detailed brief into a structured, user-centered design solution that addresses real business and consumer needs.