Courtney is a vibrant ball of sunshine and her containers reflect her energy.The containers Courtney facilitates in her coaching business ‘Coached by Coco’ exist to elevate the mindset, frequency and lives of women who want to up-level their mindsets and allow this to up-level their lives.

Coached by Coco is a vibrant, supportive and caring Brand.

After diving into the Coached by Coco Brand and being fortunate enough to be coached by Coco in one of her 24-hour mindset containers, we were able to establish the overall Brand values of Coached by Coco, as well as the vibe of the Summit to Success 2.0 container, including Courtney’s goals for the container and who she wanted to attract into the space.

We landed on utilising Coached by Coco’s existing core brand colours to re-brand this container, given that the offer was one of Courtney’s core offers at the time.

From there, we wanted to make the container feel vibrant, fun, supportive and bold. Utilising images of Courtney from a recent Brand photoshoot, bold typography choices and plenty of white space for Coco to be able to input container info in her Instagram stories, the Summit to Success 2.0 container was elevated to match Coached by Coco’s next level.

The Summit to Success 2.0 Branding is a direct reflection of Coco stepping into her next level in her coaching business. We elevated her brand with unapologetic and bolder branding for a core container which aimed to attract women who wanted to do their same for themselves.

It was important to include social media graphics with plenty of white space, as well as website banner and thumbnail graphics so Coco could consistently implement the container branding across her social media and website.

We also created a Reel / Tik Tok reveal video for Coco to elevate the marketing of the container even further.

Check out the design decisions made for this branding here: