We dove into Brand Strategy to get a better idea of where Fluidity could be positioned in the market. Given that health services are typically sought by locality, it was crucial to understand the point of difference compared to other practitioners in the surrounding suburbs.

Combined with a deep dive on Maggie's ethos and personality, and her ideal clients, we were able to construct a Brand Identity which feels just like Maggie, and simultaneously sets Fluidity apart from it's competitors.

The result was a Brand and Brand Identity that Maggie felt she could truly show up in - because it felt like her.

. Maggie took this in her stride, crafting her own website and absolutely nailing her presence on socials with the launch of Fluidity.

In short, we turned Maggie's dream business into a unique and purposeful brand to allow Maggie to serve her ideal clients and grow her brand and business in her own way.

Hear more about the design decisions for this branding here:

You can find Fluidity Myotherapy online here: